Why IMObituary

We own the entire experience and have the data to make it better

How IMObituary Works

Visual breakdown of the complete user journey from sharing to conversion

IMObituary

We own the entire experience; start to finish, beginning to end

STEP 1

View Message
Initial Interaction
Forward Message

STEP 2

View Mobile Obituary
Decision Point
Share Obituary

STEP 3

Go to Store
Revenue Opportunity
Purchase
Viral Sharing Loop

Understanding the Flow

1View Message

The process begins when someone views the IMO message. From here, they can forward it to others, creating the foundation for viral distribution as recipients can easily forward and share with their networks.

2View Mobile Obituary

After viewing the message, users can view the mobile obituary. This is the decision point where they can share the obituary or visit the store to make a purchase.

Viral Sharing Loop

The viral sharing loop is created when users forward the message or share the obituary. This creates exponential reach as each share leads to more views, more shares, and more opportunities for engagement - all happening automatically without any additional effort from your staff.

3Go to Store & Purchase

The ultimate goal - when visitors go to the store and purchase sympathy cards, generating new revenue for your funeral home while providing families with meaningful keepsakes during their time of need.

Powerful Analytics & Intelligence

Track every interaction and gain valuable insights into your obituary performance

Analytics Capture

Tracked throughout the entire journey - every interaction is valuable

Why Analytics Matter

Complete Visibility

Track how many people view each obituary, where they come from, and how they interact with your content. See the full journey from creation to conversion.

Viral Reach Tracking

Understand how far your obituaries travel. See which ones go viral, how many shares each receives, and identify patterns in what resonates with families.

Conversion Insights

Know exactly how many visitors reach your store, what they browse, and what converts. Use this data to optimize your offerings and increase revenue.

Data-Driven Decisions

Make informed decisions about your services. Understand which obituaries perform best, peak engagement times, and opportunities for improvement.

Key Metrics You Can Track

Total Views
Real-time
Shares & Forwards
Tracked
Store Visits
Monitored
Conversion Rate
Measured
Engagement Time
Analyzed
Geographic Reach
Mapped

Every interaction is valuable - even visitors who don't purchase provide insights that help you optimize your services and better serve families.

What Sets Us Apart

Industry-leading features designed specifically for funeral homes

Card Store

Professional quality and designs. We've partnered with artists and designers to create cards unique to our store. We've partnered with a printer and distributor to give people choices of quality and value.

Industry Experience

Built by people who understand funeral home operations. Our team includes former funeral directors who know what you need.

Modern and Advanced

Built using industry standards to create a secure, clean and modern experience, designed to work on any device.

Easy To Use... AI Enhanced

AI is used in the card store to help users create messages and cards. Come up with your own text with the assistance of our AI-enhanced tools.

Ready to Transform Your Funeral Home's Reach?

Create a New Source of Revenue for Your Funeral Home today.

Get Started

No setup fees • Cancel anytime • Start earning within 24 hours